{
  "brand": "Dave Ramsey",
  "captured": "2026-05-19",
  "source": "ramseysolutions.com (logo CDN + grep of production CSS, frequency-ranked)",
  "purpose": "Reference register for financial coaches, debt-payoff programs, financial-literacy nonprofits, faith-and-finance ministries, and small-business advisory practices for working-family audiences. Confident-warm, plain-spoken, kitchen-table not glass-tower.",
  "real_brand_font": "canada-type-gibson (Adobe Typekit, paid). Free Google Fonts substitute: Mulish.",
  "variants": [
    {
      "id": "classic",
      "name": "Classic · Ramsey Blue + Yellow",
      "description": "The canonical ramseysolutions.com look. Bright Ramsey blue spine, yellow accent. Default for debt-payoff coaching, general financial coaching, FPU-style classes, household money management.",
      "html_attr": "data-palette=\"classic\"",
      "tokens": {
        "--dr-bg": "#ffffff",
        "--dr-surface": "#f5f7f8",
        "--dr-surface-2": "#e8eced",
        "--dr-ink": "#1f2426",
        "--dr-ink-medium": "#495257",
        "--dr-ink-quiet": "#69757a",
        "--dr-primary": "#0073b9",
        "--dr-primary-deep": "#005b98",
        "--dr-primary-darker": "#003561",
        "--dr-navy": "#001934",
        "--dr-navy-deep": "#002342",
        "--dr-accent": "#fcd214",
        "--dr-accent-soft": "#ffe45e",
        "--dr-accent-deep": "#e0b800",
        "--dr-success": "#1b8533",
        "--dr-danger": "#e64b40",
        "--dr-danger-deep": "#cc392f",
        "--dr-hairline": "#d5d9db",
        "--dr-hairline-soft": "#b6bec2",
        "--dr-on-primary": "#ffffff",
        "--dr-on-accent": "#1f2426",
        "--dr-footer-bg": "#001934",
        "--dr-footer-fg": "#e8eced"
      }
    },
    {
      "id": "growth",
      "name": "Growth · Ramsey Blue + Green",
      "description": "Same Ramsey blue spine, green accent swapped in. Reads 'go, grow, harvest' instead of the alert-yellow of classic. For investing focus, retirement planning, wealth-building (not debt-payoff). Same family, different mood.",
      "html_attr": "data-palette=\"growth\"",
      "tokens": {
        "--dr-bg": "#ffffff",
        "--dr-surface": "#f5f7f8",
        "--dr-surface-2": "#e8eced",
        "--dr-ink": "#1f2426",
        "--dr-ink-medium": "#495257",
        "--dr-ink-quiet": "#69757a",
        "--dr-primary": "#0073b9",
        "--dr-primary-deep": "#005b98",
        "--dr-primary-darker": "#003561",
        "--dr-navy": "#001934",
        "--dr-navy-deep": "#002342",
        "--dr-accent": "#1b8533",
        "--dr-accent-soft": "#3ea65a",
        "--dr-accent-deep": "#13651f",
        "--dr-success": "#1b8533",
        "--dr-danger": "#e64b40",
        "--dr-danger-deep": "#cc392f",
        "--dr-hairline": "#d5d9db",
        "--dr-hairline-soft": "#b6bec2",
        "--dr-on-primary": "#ffffff",
        "--dr-on-accent": "#ffffff",
        "--dr-footer-bg": "#001934",
        "--dr-footer-fg": "#e8eced"
      }
    },
    {
      "id": "executive",
      "name": "Executive · Deep Navy + Yellow",
      "description": "Deep navy spine (#001934) instead of bright Ramsey blue. Yellow accent retained. Premium tier of the Ramsey family. For small-business advisory ($250K to $2M service businesses), working-family estate planning, or audiences where the bright blue reads too consumer. Stays in the family without abandoning it.",
      "html_attr": "data-palette=\"executive\"",
      "tokens": {
        "--dr-bg": "#ffffff",
        "--dr-surface": "#f5f7f8",
        "--dr-surface-2": "#e8eced",
        "--dr-ink": "#1f2426",
        "--dr-ink-medium": "#495257",
        "--dr-ink-quiet": "#69757a",
        "--dr-primary": "#001934",
        "--dr-primary-deep": "#000c1f",
        "--dr-primary-darker": "#000a1a",
        "--dr-navy": "#001934",
        "--dr-navy-deep": "#002342",
        "--dr-accent": "#fcd214",
        "--dr-accent-soft": "#ffe45e",
        "--dr-accent-deep": "#e0b800",
        "--dr-success": "#1b8533",
        "--dr-danger": "#e64b40",
        "--dr-danger-deep": "#cc392f",
        "--dr-hairline": "#d5d9db",
        "--dr-hairline-soft": "#b6bec2",
        "--dr-on-primary": "#ffffff",
        "--dr-on-accent": "#1f2426",
        "--dr-footer-bg": "#000a1a",
        "--dr-footer-fg": "#e8eced"
      }
    }
  ],
  "type": {
    "display": {
      "family": "\"Mulish\", \"Inter\", system-ui, -apple-system, \"Segoe UI\", sans-serif",
      "weights": [500, 700, 800],
      "google_fonts_url": "https://fonts.googleapis.com/css2?family=Mulish:wght@400;500;700;800;900&display=swap"
    },
    "body": {
      "family": "\"Mulish\", \"Inter\", system-ui, -apple-system, \"Segoe UI\", sans-serif",
      "weights": [400, 500, 700]
    },
    "mono": {
      "family": "ui-monospace, SFMono-Regular, \"SF Mono\", Menlo, monospace",
      "use_for": "Tabular dollar amounts, baby-step numbers, ledger figures."
    },
    "scale": {
      "h1": "clamp(2.5rem, 5vw, 4rem) / 1.05 / 800 / letter-spacing -0.025em",
      "h2": "clamp(1.875rem, 3.5vw, 2.75rem) / 1.15 / 800",
      "h3": "clamp(1.375rem, 2.25vw, 1.75rem) / 1.25 / 700",
      "h4": "1.125rem / 1.35 / 700",
      "lead": "1.25rem / 1.55 / 500",
      "body": "1.0625rem / 1.65 / 400",
      "eyebrow": "0.8125rem / 1.4 / 700 letter-spacing 0.14em uppercase",
      "money": "1em / 1.4 / 700 with font-variant-numeric tabular-nums"
    }
  },
  "radius": {
    "card": "8px",
    "button": "6px",
    "input": "6px",
    "pill": "999px",
    "note": "Buttons and cards are rounded but not pill-soft. The register is structured and confident."
  },
  "flex_points": {
    "data-palette": ["classic", "growth", "executive"],
    "data-faith": ["off", "on"],
    "data-program-style": ["steps", "tracks", "coaching"]
  }
}