Distilled from nevadawindowsanddoors.com — Master Craftsmen Inc., Las Vegas. The current site uses a 2014-era WordPress contractor stack (web-2.0 blue, Open Sans + Oswald). This system elevates the brand to match the products it actually sells: Marvin-grade windows, editorial product photography, and a 22-year licensed tradesperson tenure. Direction: "Desert Modern" — editorial / architectural / Pentagram-school.
The current logo (red rooflines + drop shadow + italic-quoted tagline) reads 2004. The replacement is a typographic wordmark — Fraunces 400, "Master" in roman + "Craftsmen" in italic, with a small sand-ochre dot punctuation mark. The dot is the signature: a single brand-color pixel that reads at favicon scale.
A Sonoran-modernist palette built around three temperatures: ink (charcoal, the desert at night), bone (paper warmth, the white stucco at noon), and sand-ochre (the brand color, picked from desert rock and Marvin Ultrex frame finishes). The current site's web-2.0 blue is retired entirely.
Display serif Fraunces (variable opsz) carries headlines, italics, and any moment that needs editorial weight. Inter handles body copy and UI. JetBrains Mono handles spec-sheet metadata, license numbers, and pattern names. The current site's Open Sans + Oswald pair is retired — there is no place in this system for condensed all-caps display.
Southern Nevada's exclusive Infinity by Marvin certified contractor. Twenty-two years of fitting fiberglass, wood-clad, and oversized glass into homes that deserve the upgrade.
We don't sell windows. We sell mornings.
Stucco-cut, drywall-cut, second-story balcony reaches, and the kind of arch-top conversions other crews refuse — that is most of what we do. We are a contractor, not a marketing arm of a manufacturer.
NSCB № 58740 · № 68202 · Bonded · Insured · Family-owned since 2004
Pill buttons (999px radius), 1.5px ink border, 13px Inter 500 with 0.04em tracking. Primary fills with ink, hovers to sand-deep with a 1px lift. Arrow links sit on a 1px ink underline; the arrow nudges 8px right on hover.
A 1px ink hairline is the system's primary divider — between sections, before eyebrows, around photo plates. The hairline is the editorial signature: it says "this is a magazine spread, not a landing page." Use sparingly; never more than two on a single screen.
Standard product / service card: 1px border, 4px radius (minimal), 4:3 photo top, 28px body padding. Hover lifts 4px with a soft sand-tinted shadow. The card is restrained — most of the visual interest comes from the photography, not chrome.
Fiberglass, vinyl, wood-clad, aluminum. Specified to Nevada heat-load.
Bifold, pivot, multi-slide. Custom-made or in-stock for fast turnaround.
Foggy seals, broken hardware, sun-warped frames. Single-visit fixes.
The brand's strongest existing asset. Marvin-supplied editorial photography: mountain horizon through black-frame Ultrex windows, multi-slide patio openings, lifestyle interiors. Used at full-bleed in heroes and at 4:5 in plate callouts. No stock images, no compositing.
Every value in the system is a CSS custom property in _shared.css. Theme variants (Sonoran Warmth, Heritage Brass, Nevada Dusk) can be added later by overriding the COLOR group only — type and layout stay constant.
| Variable | Value | Usage |
|---|---|---|
| --brand | #b8723a | Primary brand · accents · italic emphasis |
| --brand-deep | #8b521f | CTA hover, headline italics, eyebrow |
| --ink | #1a1a1a | Primary text, headings, dark surfaces |
| --ink-muted | #4a4338 | Body copy |
| --ink-quiet | #6b6357 | Captions, meta, hairline labels |
| --bg | #f4efe8 | Page background — bone |
| --surface | #ffffff | Cards, modals, table headers |
| --surface-2 | #ebe3d6 | Section breaks, fills |
| --border | #d6cfc1 | Default divider |
| --font-display | 'Fraunces', serif | Headings, italic emphasis |
| --font-body | 'Inter', sans-serif | Body, UI, eyebrow |
| --font-mono | 'JetBrains Mono' | Spec lines, license numbers, pattern names |
| --container | 1200px | Standard content width |
| --container-narrow | 880px | Editorial / prose blocks |
| --section | 120px | Vertical section padding |
| --r-md | 4px | Default radius (cards, inputs) — minimal |
A preview of section patterns assembled from the tokens above. The full catalog lives on the Sections page — 18 patterns covering chrome, hero, body, conversion, closing, and signature blocks.
Full-bleed Marvin photograph, headline overlaid bottom-left, CTA right.
Three numbered service tiles — Windows / Doors / Repair — with photo and spec list.
Four-step visual: Consult → Quote → Manufacture → Install. Roman numerals.
Editorial CTA with inline form: name / phone / address / submit.
Three Master Craftsmen-only patterns, available nowhere else in this catalog: the Plate Callout (numbered editorial photo block), the Spec Card (manufacturer / product detail with mono metadata), and the Trust Rule (full-bleed manufacturer marks separated by hairline).
Infinity by Marvin · direct-glaze picture windows, 14-ft span, Ultrex fiberglass
Pultruded fiberglass replacement window. Engineered for desert UV and the 115° August roof-load Las Vegas homes see for ninety days a year.