Design System — Prime Wellness Chiropractic

01 · Color

Forest green, mint sage, warm charcoal.

Prime Wellness's identity color is #2f5d50 — the brand's `--colors--primary-color` token in the live Webflow theme, used on every CTA, heading, and footer. The companion mint sage #6fae8a appears on every CTA's right-side icon-circle (live `--colors--secondary-color`). Body text sits on warm charcoal #3b3b3b — softer than pure black.

Brand

Brand#2f5d50 · primary

Brand deep#213f37 · hover

Brand soft / mint#6fae8a · secondary

Darker#15281f · emphasis

Pale mint#e6efeb · surface

Tint#f4f8f6 · wash

Accent + warm-sand

Accent · mint#6fae8a · icon-circle

Accent deep#4d8a6a

Accent soft#a3d0b6

Sand#d4c4a3 · cred

Sand deep#a8956b

Sand soft#ede5d4

Ink + surfaces

BG jet#1a1a1a

BG charcoal#2a2a2a

Ink#3b3b3b · black-shade

Ink soft#5a5a5a

BG soft#f7f9f8

BG cream#faf7f0

Hero gradients (derived)

--grad-hero-blue · 135deg forest ramp

--grad-jet · 180deg charcoal

Note: the live theme uses NO chromatic gradient on its CTAs — they're solid forest green with a mint icon-circle on the right. Hero scrims use a flat 30% → 78% charcoal multiplier (`--grad-hero-scrim`).

02 · Typography

Inter Tight 600, with a Lora italic insert.

A single-typeface body system (Inter Tight at weight 500–600 across the board) with a Lora 500 italic accent reserved for one-word emphasis inside headings. The defining typographic moves: -0.03em tracking (much tighter than typical SaaS) on every heading, weight 500 body (slightly heavier than typical 400), and the unmistakable Lora italic insertion on a single word per heading.

Display · 96px

Get back to the life you love.

H1 · 74px (live)

High-Performance Chiropractic in Penshurst.

H2 · 54px

Postural correction for life.

H3 · 38px

Evidence-based · One-on-one · Modern.

H4 · 28px

Sciatica & Nerve Pain

H5 · 24px

Spinal alignment plan

H6 · 13px caps

Initial Consultation

Eyebrow · 13px caps · 0.10em tracking · with-dot

PENSHURST · ST GEORGE · APPOINTMENT-BASED

Lede · 18px Inter Tight 500

Prime Wellness Chiropractic offers postural correction and spinal care for gym-goers, athletes, and professionals — with one-on-one care plans, modern equipment, and an evidence-based approach.

Body · 16/26 Inter Tight 500

Each appointment begins with a detailed examination — postural assessment, range-of-motion testing, and a discussion of your day-to-day goals. From there we build a tailored treatment plan, with adjustments, soft-tissue work, and exercises calibrated to your body and your sport.

Pullquote · Lora italic accent

After six weeks I'm back to deadlifting pain-free. The team's evidence-led plan made all the difference — adjustments, mobility work, and clear at-home cues.— Sam K. · Hurstville · Postural Correction

Mono · spec

--brand: #2f5d50; /* live: --colors--primary-color */

03 · Radius & shadow

Soft 20px corners. Restrained drops.

The dominant border-radius is 20px (31 occurrences in live theme CSS). Cards, photo tiles, and large surfaces all share it. Buttons are 16px; icon-circles are full circles; the hero floating physio-card is 30px. Shadows are remarkably light (`0 8px 8px #0000000f` is the live card shadow) — "calm clinical surface", not heavy showroom drops.

10px · chip

20px · DOMINANT

30px · physio-card

50% · icon

Shadow scale (live + derived)

--shadow-card · 0 8px 8px #0000000f (live)

--shadow-card-hover · mint-tinted

--shadow-soft

04 · Buttons

Forest green, mint icon-circle on the right.

The brand's distinctive component move: every CTA carries a 30×30 mint sage circle on the right side, containing a right-arrow SVG. Live class pattern: `.primary-button` + `.button-icon-wrap`. The mint circle is the brand's most recognizable interaction — every CTA has one, no exceptions.

Book an appointment View services Call (02) — — — —

Outline · on jet Solid · on dark Mint accent

SM MD (default · 16px) LG · 20px feature

05 · Cards & tiles

20px corners. Calm soft-lift on hover.

The signature service tile: hero photo on top + body underneath at 20px radius. On hover, a gentle shine sweeps across the photo + the card lifts 4px — the calm clinical-surface variant of the imperial-shinez windshield-shine effect.

Low Back Pain Relief

Targeted lumbar adjustments and soft-tissue work for disc bulges, sciatic compression, and lumbar dysfunction.

Disc bulge
Sciatica
Stiffness
Mobility

From 4 sessions

Postural Correction

Spinal alignment for desk-workers and gym-goers — slouching, anterior pelvic tilt, kyphotic postures restored over 8–12 weeks.

Posture exam
Tilt correction
Movement plan
At-home cues

8 to 12 weeks

Sports Injury Treatment

Recovery-and-return-to-play care for athletes — soft-tissue, mobilisation, and a graded-load plan back to training.

Recovery plan
Mobilisation
Return to load
Re-injury prevention

2 to 6 weeks

Bio card · chiropractor profile

Dr. James Lin · Lead Chiropractor

Founder · Penshurst Clinic

Master of Chiropractic with a postural-correction specialty. 8+ years caring for Sydney gym-goers, weekend athletes, and desk-bound professionals across the St George area. Evidence-based, one-on-one, modern equipment.

M.Chiro CAA Reg. HICAPS

Dr. Maya Patel · Senior Chiropractor

Sports Injury & Rehab Lead

Lead on sports-injury cases, return-to-play protocols, and athletic rehab. Trained on professional rugby and elite track-and-field cohorts; specialty experience with rotator cuff and pelvic rotation.

M.Chiro Sports Cert

06 · Signatures

Lora italic. Mint icon-circle. Fund strip.

Lora italic insert (the signature typographic move)

Inside every Inter Tight heading, exactly one word is set in Lora 500 italic — a soft serif breath that reads as "expressive medical professional." Use sparingly; never more than one word per heading.

Get back to movement you love.

Postural correction for life.

Modern, evidence-based care.

Gloss rule (page-divider)

A 56-wide × 3-tall green-mint gradient bar, used above section eyebrows. Reads as fresh-recovery accent.

Default 56×3

Large 96×4

Thin 56×2

Sand variant

Mint icon-circle CTA (live signature)

Every Prime Wellness CTA carries a 30×30 mint sage circle on the right side. The circle reverses on hover (becomes white with a forest-green arrow).

Book an appointment Find out more

Hero floating physio card · 30px mint

A 30px-radius mint sage card with a small white-circle icon and contact info — overlays the home hero. White-on-mint, prominent placement.

Call us

(02) 1234 5678

Health-fund / insurer strip (Australian-clinic signature)

A short greyscale logo strip of accepted Australian health funds. HICAPS-claimable, BUPA, Medibank, and the rest — full color on hover.

Before / after pair (postural-correction)

The chiro variant of the detailing-brand canonical move — 50/50 split with center divider and circular ⇄ chip. AFTER pill chip uses brand forest green.

Pullquote · Lora italic accent

After six weeks I'm back to deadlifting pain-free. The team's evidence-led plan made all the difference — adjustments, mobility work, and clear at-home cues.— Sam K. · Hurstville · Postural Correction

07 · Layout · process-steps

Three steps, brand-green rule on hover.

The brand's "How it works" pattern — three numbered steps (01 → 03) with a brand-green rule that animates from 0 → 100% on hover. Mirrors the live "Book → Examination → Treatment Plan" flow.

01

Book Online or Call

Choose a time that works around your training or work. We confirm and send a brief intake form to fill in beforehand.

02

Examination & Plan

Your first visit is a thorough postural and movement exam. From there, we agree a clear plan with timeline, milestones, and at-home cues.

03

Treatment & Progress

Adjustments, soft-tissue work, and exercises across your sessions. We re-test at every milestone and adjust the plan as you progress.

Booking paths · 4 entry points

⌖

Online

primewellnesschiropractic.com.au booking form — pick a time and we'll confirm.

☏

Phone

Direct line for same-week bookings and after-hours enquiries.

✉

Email

For HICAPS / fund-claim queries, second opinions, and care continuity.

⌬

SMS

For appointment reminders, plan check-ins, and quick post-session questions.

08 · Condition × treatment matrix

Where condition × treatment meet.

A 5-row × 5-col matrix mapping the firm's treatments onto the conditions Prime Wellness handles. Solid dots are primary; lite dots are secondary; hollow rings are by-engagement only.

Condition	Adjustments	Soft-tissue	Mobilisation	Exercise Plan	Postural Re-train
Low Back Pain
Neck & Headaches
Sciatica / Nerve
Postural Correction
Sports Injury

09 · Patient stories

Real outcomes, real Sydney.

Editorial case-study tile pattern: 4:3 photo with bottom-anchored gradient overlay, condition + suburb caption in mint eyebrow caps.

Sam K. · 32 · Hurstville

Postural Correction · 6 weeks

Pat R. · 58 · Mortdale

Hip & Pelvic · 4 weeks

Anya T. · 28 · Penshurst

Sports Injury · 5 weeks

Marco D. · 45 · Oatley

Low Back Pain · 8 weeks

Jess L. · 38 · Peakhurst

Neck & Headaches · 4 weeks

Will F. · 41 · Penshurst

Sciatica & Nerve · 7 weeks

10 · Pricing tiers

Three plans, one signature ribbon.

The brand's pricing-tier card pattern. The featured tier flips to forest-green with white type and carries a small mint sage "MOST CHOSEN" ribbon — the only place the tier ribbon appears at component scale.

Starter

Initial Consultation

AU$120first visit

A thorough first appointment — postural exam, range-of-motion, and a clear written treatment plan with timeline.

60-min postural exam
Range-of-motion testing
Written care plan
HICAPS claimable
Health-fund rebate eligible

Most chosen

Standard Care · 6-pack

AU$5406 sessions

Six standard treatment sessions — typical for postural correction, recurring stiffness, and sports recovery work.

6 × 30-min adjustments
Soft-tissue work
Mid-plan re-test
At-home exercise plan
Plan adjustment as you progress

Extended

Postural · 12-week

AU$1,08012 sessions

A full postural-correction arc — twelve sessions over twelve weeks, with movement re-training and graded loading.

12 × treatment sessions
Postural re-training
Quarterly progress review
Movement plan
Re-injury prevention

11 · Patient testimonials

What St George patients say.

★★★★★

After six weeks I'm back to deadlifting pain-free. The plan was clear, the at-home cues actually worked, and I never felt rushed in a session.

Sam K. Hurstville · Postural Correction

★★★★★

Chronic neck tension from a desk job — gone in four weeks. Calmest, most modern clinic I've been in. The team knows what they're doing.

Jess L. Peakhurst · Neck & Headaches

★★★★★

Sports injury rehab after a gym setback. Eight sessions back to full training — graded loading, soft tissue, no nonsense.

Anya T. Penshurst · Sports Injury

Social-proof strip

FAQ

Do I need a GP referral to book?

No — chiropractic care in Australia is primary-contact, you can book directly without a referral. We do liaise with your GP if it's helpful for continuity (with your consent), and we'll happily send a discharge summary at the end of your care plan.

Are you HICAPS-claimable?

Yes. HICAPS is set up at reception — your private health-fund rebate is processed on the spot, and you only pay the gap. We're recognised by BUPA, Medibank, AHM, HCF, Union Health, Suncorp, and most other Australian funds.

How long is a typical session?

Initial consultations run 60 minutes — a thorough postural exam, range-of-motion testing, and writing your care plan together. Standard follow-up sessions are 30 minutes, focused on adjustments, soft-tissue, and progress check-ins.

What conditions do you treat?

Eight named conditions on the home page: low back pain, neck pain & headaches, sciatica & nerve pain, postural correction, hip & pelvic alignment, sports injury, jaw pain (TMJ), shoulder & rotator cuff. Most patients come in for a combination of two or three.

Do you treat athletes / gym-goers specifically?

Yes — that's the wedge. The clinic's framing is "high-performance chiropractic" and the senior team has direct experience with elite track-and-field, professional rugby, and recreational gym cohorts. We work with your training schedule, not against it.