promo-bar

Red band above the header carrying one standing offer and the phone. The source's only place with an exclamation mark: "we will donate $500 to a charity or school of your choice!"

site-header

Two decks. A black utility bar carries the territory chip and Change Location, which is the franchise tell; the white nav below carries services, phone and the red CTA.

site-footer

NAP, the AZ ROC licence number and four link columns on the pale panel ground. The licence sits with the address rather than in the legal strip, which is a trades convention worth keeping.

sub-footer

Black legal strip. Accessibility and Site Map are first class links here, not afterthoughts.

slash-hero

The system's whole identity: a steep diagonal splitting a pale copy panel from the photograph, divided by parallel red and cyan stripes. "Your Home's Best Friend" is the display line.

location-card

The territory's NAP block with today's hours resolved live and four service quick links. It sits directly under the hero, before any marketing copy.

value-tiles

Four two-word uppercase promises, each with one plain sentence, beside the double clipped imagery. This is where the nested clip and the shape following shadow both live.

locations-served

The long form SEO band, and the only h1 on the territory home. Sub headed prose with an inline phone CTA and a damage list.

owner-block

Owner portrait, name, role and a truncated bio ending in an ellipsis with a Meet the Team link. The franchise system's proof of a local human.

financing-band

Image and copy split with a Read More disclosure rather than a link away. Keeps the finance detail on the page for the visitor who wants it and out of the way for the one who does not.

trust-strip

Six accreditation marks under "Quality you can trust". Two real badges ship with the kit; the rest are neutral frames for whoever the client's actual accreditations are.

reviews-rail

Three verbatim customer quotes on a scroll snap rail under "Mighty Compliments from our customers". The brand metaphor is doing structural work in the heading.

closing-cta

The one closing line the source repeats on every page: "Get started with a free roof inspection", with the same two buttons as the hero.

inner-banner

Every inner page opens the same way: "Book Your [subject] Inspection", the territory name, the phone set as a display line, then the CTA pair.

breadcrumbs

Four level trail. On a franchise site the territory is a path segment, so the crumb is the only place the visitor sees the site structure.

two-column-layout

The workhorse. Long prose beside a sticky sidebar holding the service nav and a dark CTA card. This template backs every service page and every city page on the source.

brand-strip

"Explore Our Family Of Brands". A franchise specific band that most single location trades sites have no use for, which is exactly why it belongs in this kit.

article-index

Category headed article grid with a View More control. Cards carry a truncated excerpt and a View Article link.

article-post

Post body with a fixed 16:9 hero. Prose is a content slot, not extracted text: the source's own body copy belongs to its posts.

article-menu

The category menu opens by animating a clip-path polygon from a collapsed corner out to full. A wipe, not a fade and not a slide. Open it to see the device.

gallery-index

Recent projects grid. Fixed 4:3 crops so mixed job photography lands on one rhythm.

gallery-detail

Single project view with square red prev and next controls welded to the frame edges.

testimonial-system

Testimonials page with a public Add Testimonial form: rating, display name, quote, city and state. Visitors write to the site, which is unusual and worth keeping.

contact-system

"Let Our Southeast Valley Phoenix Roofers Get to Work". Zip code is required and the service select carries the full service list, so the form doubles as a router.

staff-grid

"Our Southeast Valley Phoenix Team". Portraits carry the same double clip as the value imagery, so the shape reads as a system rather than a hero flourish.

corporate-hero

The national root's opener. Same display line as the territory, flat black ground instead of the diagonal, and Own a Franchise joins the CTA set.

service-grid

The national services grid, with larger icon containers than the territory version. Service names are the source's own nav labels.

cta-national

The national CTA variant: full red ground rather than black, buttons inverted to white. Same line, different weight.

faq-accordion

Square bordered disclosure rows that take the accent border when open. Questions are slots: the source's FAQ copy belongs to its own pages.