hero-photo Signature
Full-bleed photographic hero with slate scrim. Calmest of the two H1 variants: "You are not alone in your grief." Two CTAs (primary + outline). Photo direction: soft daylight skies, never crowds, never babies/bumps.
You are not alone in your grief.
Whether your loss was recent or years ago, there is support, community, and hope here for you.
hero-typo
Typography-only hero on warm beige. For internal landings (Mission, About, Where We Stand) where photography would compete with the reading-paced copy.
The Story of Hope
No family should navigate loss alone.
In 2005, Kiley and Sean lost their son Norbert at 35 weeks. From that loss came a film, then a movement, then a national nonprofit.
three-pillar Signature · homepage
The HOMEPAGE three-up pattern. Photo + italic headline + single CTA. Three doors into the brand: Connect (groups), Heal (retreat), Care (provider directory). Photos are 5:6 portrait, 20px chamfer. Italic Baskerville is the headline — this is one of only a few places the brand goes full-italic.
three-stage
The PARENTS-page deeper three-stage arc. Italic numeral · short title · 2-line paragraph · single arrow link. Use on internal support pages where the visitor is already past the homepage's "Which door?" decision.
For the newly bereaved
Find guidance for the early days of loss — what to expect, how to ask for what you need.
Find guidanceFor navigating loss
Find support as you move through your grief — virtual groups, retreats, provider directory.
Find supportAfter a diagnosis
Find resources after a life-limiting or fatal diagnosis — hospice, memory-making, decisions.
Find resourcesitalic-inside-roman Signature
The brand's most distinctive typographic move. Roman Libre Baskerville sets the structural half; italic Baskerville (weight 400, in brand blue) sets the warmer half. Use <em>. Never italicize the whole headline.
You don't have to carry this grief alone.
Join us for Honoring Your Loss.
Gratitude to those who help us spread H·O·P·E.
For comparison: a fully-italic headline reads precious. Avoid it.
founder-message Signature
A long-form first-person paragraph centered on the page. Carries the brand's strongest promise: "you will find meaning and experience joy again." On rtzhope.org this is "Amie's Message to Bereaved Parents." Inline italic H2 + 4-sentence body + signature + single CTA.
stories-grid Signature
Featured Stories of Hope teaser — 4-up portrait cards. Photo + bold serif title + italic byline. Collapses 4 → 2 → 1 on mobile. The title goes to /stories-of-hope/<slug>; the whole card is clickable.
Voices of Hope
Stories of Hope
audience-pivot Signature
A homepage block that explicitly addresses non-bereaved visitors — friends/family of the grieving, and care providers. Two-column: photo + copy. The brand uses two of these stacked on the homepage. Reads as "if you're not the one in grief, here's where you fit." Never collapse these into the support flow above.
Supporting someone through pregnancy or infant loss?
You don't have to figure it out alone. We are here to help you show up for the person you love.
Start hereAre you a care provider?
RTZ Hope offers evidence-based training and resources, and a national directory to help you better support families through pregnancy and infant loss.
Get startedretreat-row
Two-column program detail: copy on left, 4:5 portrait photo on right. Italic program name inline. Single primary CTA + arrow link. Use for any flagship program (retreat, workshop, signature event).
Join us for Honoring Your Loss.
A four-night retreat for bereaved mothers at Whispertree Retreat Center in Boonville, California. Limited to 19 participants. Pricing from $1,750.
philosophy
Slate background, large italic Baskerville quote, soft attribution. The open-quote glyph sits behind at 30% opacity. Once per page only — this is the emotional anchor.
You are not alone. Your pain matters. And healing is possible.— Kiley Hanish, Founder
stat-row
Four impact stats. Big display serif number in brand blue, short sans-serif label below. Collapses 4→2→1. Numbers should be specific and verifiable — never round-up estimates.
memory-grid
The brand's 9-category Dewey Decimal for grief artifacts. Mother Supplies · Stuffed Animals · Memory Boxes · Books · Jewelry · Photography · Hand/Foot Molds · Blankets & Clothes · Cards. Card lift on hover with soft blue border.
Memory Boxes
Tangible keepsakes to hold what cannot be held.
Photography
Loss-informed photographers, gently directed sessions.
Hand & Foot Molds
Casting kits and resources for memory-making.
Jewelry
Memorial pieces — pendants, breastmilk inclusions, engraving.
Books
Memoirs, guided journals, and stories from bereaved parents.
Cards
Sympathy cards thoughtfully written for pregnancy and infant loss.
tribute-wall Signature
The Beacons of Love memorial. A vertical text-based namelist — NOT a grid, NOT a mosaic. Italic Baskerville, centered, hairline separators. Every name gets equal weight. Resist the urge to gridify — the flatness is the point.
Beneath the vast expanse of the night sky, every star tells a story. Here, in the glow of our lighthouse, we honor the babies who shine forever in our hearts.
- Norbert 2005
- Eleanor
- Ava
- Hudson 2021
- Elliot
- Baby Angel
- Grace
- Ariel
Together, we create a sky filled with love, remembrance, and hope. Their light will always shine.
newsletter
Italic-serif H2 + pill-shaped email input + send button. Lives near the page footer on most pages. Voice anchor: "Get support right in your inbox."
closing-triad & .with-cta Signature
The brand's tagline as page-closing motto. Two variants: (a) standalone on pale icy bg, (b) merged with a donate CTA on slate. Every page ends with one of these.
Variant A · standalone (warm bg)
Break the silence.
Nurture healing.
Inspire hope.
Variant B · with donate CTA (slate bg)
Break the silence.
Nurture healing.
Inspire hope.
inclusivity-note
A brand-required pattern on any page using "woman" or "mother" — the visible italic note acknowledging the limitation and the commitment. Never hide in fine print. Never display: none when shortening copy.
We note that this page uses the words "woman," "women," or "mother." This is not intended to be exclusionary — we use these words to cite specific research and data.