{
  "brand": "Tommy's",
  "captured": "2026-05-14",
  "source": "https://www.tommys.org/",
  "variants": [
    {
      "id": "default",
      "name": "Default · Raspberry",
      "description": "The live site. White page, raspberry hero, navy footer.",
      "tokens": {
        "--bg": "#FFFFFF",
        "--ink": "#3A3B3C",
        "--accent": "#BD2269",
        "--on-accent": "#FFFFFF",
        "--primary": "#153057",
        "--on-primary": "#FFFFFF",
        "--cta": "#71EBB7",
        "--on-cta": "#153057",
        "--secondary": "#5E6BDE",
        "--on-secondary": "#FFFFFF",
        "--border": "#B8B8B8",
        "--footer-bg": "#153057",
        "--footer-fg": "#FFFFFF"
      }
    },
    {
      "id": "inverted-navy",
      "name": "Inverted · Navy",
      "description": "Navy page, raspberry accents, white text. For campaigns and policy pages.",
      "tokens": {
        "--bg": "#153057",
        "--ink": "#FFFFFF",
        "--accent": "#BD2269",
        "--on-accent": "#FFFFFF",
        "--primary": "#FFFFFF",
        "--on-primary": "#153057",
        "--cta": "#71EBB7",
        "--on-cta": "#153057",
        "--secondary": "#5E6BDE",
        "--on-secondary": "#FFFFFF",
        "--border": "rgba(255,255,255,0.18)",
        "--footer-bg": "#0E2342",
        "--footer-fg": "#FFFFFF"
      }
    },
    {
      "id": "mint-spotlight",
      "name": "Mint Spotlight",
      "description": "White page, mint hero block, navy text. For events and fundraising pages.",
      "tokens": {
        "--bg": "#FFFFFF",
        "--ink": "#3A3B3C",
        "--accent": "#71EBB7",
        "--on-accent": "#153057",
        "--primary": "#153057",
        "--on-primary": "#FFFFFF",
        "--cta": "#BD2269",
        "--on-cta": "#FFFFFF",
        "--secondary": "#5E6BDE",
        "--on-secondary": "#FFFFFF",
        "--border": "#B8B8B8",
        "--footer-bg": "#153057",
        "--footer-fg": "#FFFFFF"
      }
    },
    {
      "id": "lilac-quiet",
      "name": "Lilac Quiet",
      "description": "Cream page, lilac accents, navy text. For information hubs and about pages.",
      "tokens": {
        "--bg": "#FAF3EF",
        "--ink": "#3A3B3C",
        "--accent": "#5E6BDE",
        "--on-accent": "#FFFFFF",
        "--primary": "#153057",
        "--on-primary": "#FFFFFF",
        "--cta": "#71EBB7",
        "--on-cta": "#153057",
        "--secondary": "#BD2269",
        "--on-secondary": "#FFFFFF",
        "--border": "#E5DDD7",
        "--footer-bg": "#153057",
        "--footer-fg": "#FFFFFF"
      }
    }
  ],
  "type": {
    "display": {
      "family": "\"Cera Pro\", Manrope, system-ui, sans-serif",
      "weights": [400, 500, 700]
    },
    "body": {
      "family": "\"Soleil\", Mulish, system-ui, sans-serif",
      "weights": [400, 700]
    },
    "scale": {
      "display": "clamp(40px, 6vw, 64px) / 1.1 / 400",
      "h1": "clamp(34px, 4.6vw, 48px) / 1.12 / 400",
      "h2": "clamp(28px, 3.6vw, 36px) / 1.18 / 400",
      "h3": "clamp(20px, 2vw, 24px) / 1.3 / 500",
      "lead": "21px / 1.5 / 400",
      "body": "18px / 1.55 / 400",
      "small": "15px / 1.5 / 400",
      "chip": "14px / 1.4 / 400"
    }
  },
  "radius": {
    "pill": "28px",
    "form": "16px",
    "chip": "999px"
  },
  "voice": {
    "do": [
      "Preventing a lifetime of loss.",
      "The impact of pregnancy and baby loss can last a lifetime. Our research is here to change that.",
      "But we can't do this alone.",
      "Half of UK adults have experienced baby loss or know someone who has. But it doesn't need to be this way.",
      "Turn heartbreak into hope.",
      "—Shema Tariq"
    ],
    "dont": [
      "Sorry for your loss / thoughts and prayers",
      "Hospital-clinical register (patients, interventions)",
      "Straight apostrophe in Tommy's",
      "Brighter-and-lighter euphemism around loss"
    ]
  }
}