Real tokens, real photos, real type from demarconsultinggroup.com — captured 2026-05-08. Crimson over warm ivory and off-black; sharp corners by default; halo shadows on lift; brisk 0.30s transitions; Manrope-700 display + Inter-400 body. The register is boutique financial-advisory — closer to a trusted firm than to a SaaS dashboard.
01 · Color
DeMar's identity color is a deep crimson — `#CB3131` is the brand's primary CTA / link color and sits at 112 occurrences in the live homepage CSS. Hero scrims use a same-hue red ramp, not a rainbow gradient. Surfaces lean warm ivory (`#f7f4f0`) rather than cold gray, fitting the editorial register the photography asks for.
linear-gradient(180deg, #992525 0%, #9B2525 100%)
Note: same-hue red ramp — deliberately subtle. The brand never uses a two-color "rainbow" CTA gradient.
02 · Typography
A strict two-typeface system. Manrope carries every display, every eyebrow, every button caps. Inter carries every paragraph. The brand's editorial weight comes from the typeface contrast alone — no italic, no serif counterpoint, no Lato fallbacks. Negative letter-spacing on every display heading.
Expert finance, tax, and wealth management consulting. DeMar Consulting Group helps your business grow with clarity and confidence.
At DeMar Consulting Group, we combine deep industry expertise with a service-first mindset to help clients understand their financials clearly and make decisions with confidence. We guide service-based businesses to reach their full potential, enhancing operational efficiency and ensuring long-term financial sustainability.
DeMar's engagement uncovered $1.4M in IRS R&D credits we'd been leaving on the table for three years. Their team is the rare advisor that pays for itself in the first quarter.— CFO, mid-market manufacturer
--brand: #CB3131; /* primary CTA */03 · Radius & shadow
The dominant border-radius is 0px (20 occurrences in live CSS). Cards stay sharp; only the hero CTA picks up a 9px softening; only headshots are full circles. Shadows are wide soft halos — not directional drops.
0px (default)
4px (button)
9px (hero CTA)
50% (avatar)
--shadow-halo
--shadow-card-hover
--shadow-press
04 · Buttons
Manrope-700 12-13px caps with 0.10em letter-spacing. 9px radius on the hero button (live), 4px elsewhere. 0.30s color/background transition with a 1px translateY lift on hover.
05 · Cards & tiles
The signature interaction: every practice-area `.tile` carries a width-zero top-rule that animates to 100% on hover (450ms cubic-bezier). It's the brand's strongest single editorial cue.
Federal, state, and multi-state tax planning, compliance, and credits — including R&D, ERTC, and IRS controversy.
Explore →Financial-statement audits, attestations, compilations, benefits-plan audits, and forensic engagements.
Explore →Fractional CFO, FP&A, treasury, financial-systems implementation, and month-end close acceleration.
Explore →20+ years of tax-advisory experience across mid-market manufacturing, real estate, and multi-state retail. Leads DCG's IRS-controversy practice and the firm's R&D credit work.
Leads DCG's audit practice with deep experience in nonprofit, ERISA benefit-plan, and forensic engagements. CPA active in NV and CA.
06 · Signatures
A 56-wide × 3-tall gradient bar. Used above section eyebrows. The brand's strongest single editorial cue.
Founded 1995, headquartered in Reno NV.
Across 8 industry verticals.
Aggregate identified for clients.
DeMar's engagement uncovered $1.4M in IRS R&D credits we'd been leaving on the table for three years. Their team is the rare advisor that pays for itself in the first quarter.— CFO, Mid-market Manufacturer
07 · Layout · industries-served
DeMar's industries grid maps the firm's vertical specialization. Each tile flips entire surface to brand red on hover — no icon swap, no copy reveal, just the surface flip. Specific to consulting/advisory.
Commodity hedging, ag credits, farm-succession planning.
Job-cost accounting, % completion, equipment-finance modeling.
Multi-state nexus, sales-tax automation, marketplace tax.
FF&E reserves, RevPAR, tip-credit, ADA compliance.
R&D credits, cost-segregation, supply-chain analytics.
OMB A-133 audits, Form 990, donor-restricted reporting.
Cost-seg studies, 1031s, owner-statement automation.
Inventory shrinkage, COGS, multi-location consolidation.
Free 60-minute working session to map the financial pain points and define scope.
Defined-scope project with fixed fee and a named principal accountable end-to-end.
Fractional CFO, controllership, or recurring tax-advisory at a monthly cadence.
Forensic-audit engagements, litigation support, deposition and trial testimony.
08 · Expertise matrix
A 6×8 matrix mapping the firm's 6 practice areas onto the 8 industries DeMar serves. Solid dots are primary; lite dots are secondary; hollow rings are by-engagement only.
| Industry | Tax | Audit | Office of Finance | Wealth Mgmt | Data Analytics | Digital Transform |
|---|---|---|---|---|---|---|
| Agriculture | ||||||
| Construction | ||||||
| Ecommerce | ||||||
| Hospitality | ||||||
| Manufacturing | ||||||
| Non-profits | ||||||
| Property mgmt | ||||||
| Retail |
09 · Case studies
Editorial card pattern: 16:10 image, industry eyebrow, slim title, two-line desc, hairline meta-row showing engagement metric.
Three-year retroactive R&D credit study for a Reno-based precision components manufacturer.
Re-shaped sales-tax filings across 23 states for a fast-growing DTC brand. Avoided $620K exposure.
12-month engagement: month-end close 14 → 4 days, Sage Intacct go-live, banking covenant restored.
10 · Insights
DeMar's audit team caught a benefits-plan disclosure issue that two prior firms had missed. Their forensic depth made the difference at our bank's annual review.
Jennifer K.
Controller · Western US Aggregates