Every pattern,
in advisory voice.
Canonical SECTION-PATTERNS.md mapped onto DeMar's consulting register, plus 9 firm-specific signatures: credentials strip, engagement stats, principal profile, case-study cards, expertise matrix, engagement paths, industries-served, client testimonial, insights grid.
announcement-bar
Slim editorial strip above main nav. Used for time-sensitive moments — a tax-deadline reminder, a webinar registration, a regulatory update.
nav
Primary site navigation. Logo lockup left, primary menu items, right-aligned consultation CTA.
hero-photo-led
Top-of-homepage. Establishes mood with a real office candid + short editorial headline. Crimson scrim ramp on the bottom edge.
We create value where it matters most.
Expert finance, tax, and wealth management consulting. We help mid-market businesses grow with clarity and confidence.
hero-centered
Typography-only hero on the brand crimson gradient. No photo. Used on internal landings.
Trusted by world-class brands.
From Fortune 500 corporates to nonprofit boards, our integrated practice delivers tax, audit, finance, analytics, and digital transformation under one roof.
Schedule a consultationintro-statement
Single editorial Manrope-700 paragraph block. Sets tone after hero — states the firm's posture in 1-3 sentences.
At DeMar Consulting Group, we combine deep industry expertise with a service-first mindset to help clients understand their financials clearly and make decisions with confidence.
engagement-stats (firm snapshot)
Reframes the canonical service-times pattern into an advisory firm snapshot — years, engagements, sectors. Same bone structure, advisory voice.
The DeMar snapshot
practice-areas-grid
DeMar's six practice areas as `.tile` cards. Each tile carries a width-zero top-rule that animates to 100% on hover — the brand's signature interaction.
Comprehensive consulting services
Tax
Federal, state, multi-state planning, R&D credits, ERTC, IRS controversy.
Explore →Audit & Assurance
Financial-statement audits, ERISA, attestations, forensic engagements.
Explore →Office of Finance
Fractional CFO, FP&A, treasury, ERP, month-end close acceleration.
Explore →Wealth Management
Personal & entity wealth, succession, trust & estate planning.
Explore →Data Analytics
Alteryx, Tableau, Power BI implementations + analytics-as-a-service.
Explore →Digital Transformation
Process automation, RPA, system integration, cloud migration roadmaps.
Explore →insights-list
Editorial dates row — webinars, regulatory deadlines, speaking engagements. Date + headline + 1-line context.
Upcoming insights & events
- Jun 04, 2026
Webinar: 2026 R&D Credit Strategy
Live 60-minute session. Tasha DeMar + senior tax team. CPE eligible.
- Jun 18, 2026
Q2 Estimated Payment Deadline
State-by-state checklist + penalty avoidance for owner-operators.
- Jul 11, 2026
AICPA ENGAGE keynote
Treyson DeMar — "The 14-Day Close: Forensic Discipline at Scale".
- Aug 06, 2026
Roundtable: Manufacturer Cash Flow
Reno HQ in-person. Limited to 12 owner-operators.
principal-profile
Single named principal with circle headshot + role + bio. Consulting firms always lead with people.
Tasha DeMar, CPA
20+ years of tax-advisory experience across mid-market manufacturing, real estate, and multi-state retail. Tasha leads DCG's IRS-controversy practice and the firm's R&D credit work.
She has represented clients before the IRS Office of Appeals, in U.S. Tax Court, and in collection-due-process hearings, with a particular focus on multi-state and pass-through entity matters.
Read full bioteam-grid
All named consultants with circle headshots, names, role lines.
Meet our team
Tasha DeMar
Managing Principal · Tax
Treyson DeMar
Principal · Audit
Stephanie M.
Senior · Office of Finance
Justin S.
Director · Wealth Mgmt
Scott B.
Director · Analytics
DeeDee M.
Manager · Tax
Erik H.
Senior · Audit
Jennifer K.
Manager · Digital
story-prose
Long-form firm narrative on the about page. Editorial paragraphs, optional pullquote.
Three decades of advisory.
DeMar Consulting Group was founded in Reno in 1995 with a single mandate: combine deep industry expertise with a service-first mindset, and treat each client engagement as if our reputation depended on it. Three decades later, that mandate is unchanged.
We've grown into an integrated practice — six service lines, eight industries, over a thousand engagements completed — but the core posture is the same. Every engagement runs through a named principal accountable end-to-end. No mid-engagement handoffs to junior staff. No sales-team-then-execution-team gap.
We create value where it matters most — in the financial decisions our clients make every day.— Tasha DeMar, Managing Principal
Our work spans tax advisory, audit and assurance, the Office of Finance, wealth management, data analytics, and digital transformation — but the through-line is operational clarity. We help service-based businesses understand their financials clearly so they can make decisions with confidence.
core-values-list
Four-up firm-values block. Heading in brand crimson, body in soft ink.
Our core values
Integrity
We never compromise our advisory standards for short-term results — including when it costs us the engagement.
Outcomes
Our success is measured by client outcomes, not billable hours. Engagement scope is fixed; we own the result.
Confidentiality
Our clients' data, strategies, and conversations are protected with bank-grade security and unwavering discretion.
Independence
We have no third-party referral fees, no product commissions, and no incentives that compete with client interest.
cta-band
Full-bleed crimson gradient band. Mid-page conversion. Once per page max.
Ready to create value where it matters?
Schedule a free 60-minute consultation. We'll map your financial pain points and define an engagement scope before you commit.
engagement-paths
Four entry points to working with the firm: discovery, project, retainer, specialty. Top-rule sweep on hover.
Four ways to engage
Initial consultation
Free 60-minute working session to map the financial pain points and define scope.
Project / RFP
Defined-scope project with fixed fee and a named principal accountable end-to-end.
Retainer / Outsourced finance
Fractional CFO, controllership, or recurring tax-advisory at a monthly cadence.
Expert witness & testimony
Forensic-audit engagements, litigation support, deposition and trial testimony.
closing-block
Final editorial moment before footer. A reassurance + phone line.
We are here for you.
Whether your engagement is a one-time project or a multi-year retainer, you'll work with a named principal accountable for the result.
(775) 376-5104
footer
Site-wide footer. 4-column grid. Crimson rule on top edge.
image-right-text-left
Two-column row — text left, image right. Mid-page narrative beat.
Fractional CFO services for mid-market businesses.
Our fractional CFO engagements run on a monthly cadence — typically 8 to 16 hours per month — with a named principal who builds your financial reporting cadence, partners with your bank and lenders, and presents to your board.
Average outcomes: month-end close cut from 14 to 4 days, banking-covenant ratios stabilized, three-year forecast model installed.
Read moreimage-left-text-right
Flipped variant — image left, text right. Pair with image-right for visual rhythm.
Audit done right — by humans, on time.
Our audit practice is built around named principals, fixed fees, and predictable timelines. You'll know who's running your audit, when fieldwork begins, and the exact day your draft is delivered.
We're a registered PCAOB firm with active engagements across nonprofit, ERISA benefit-plan, and forensic work.
Read morefaq-section
Accordion-style FAQ. Crimson left-rule on each item, brand-crimson + on hover.
Most popular questions
How is DeMar Consulting Group different from a traditional CPA firm?
What size of business does DeMar typically serve?
Do you serve clients outside Nevada?
What does an initial consultation cost?
three-card
Three equal cards — the canonical "value props" section. Icon circle + title + body.
Named principal
Every engagement runs through a named principal accountable end-to-end. No mid-engagement handoffs.
Defined-scope fees
Engagement scope is fixed before we start; the fee is fixed too. No hourly surprises at month-end.
Outcomes-measured
Success is measured by client outcomes — closing days, dollars saved, audit findings — not billable hours.
accordion (list)
Collapsible content list — full-width rows with hairline dividers. Single-open or multi-open.
Service line detail
tabs (horizontal)
Horizontal tabs across the top, content panels below. Used for "by audience" content.
Who we work with
Built for finance leaders.
For CFOs and Controllers running mid-market finance teams, DCG layers in tax-advisory, audit prep, FP&A modeling, and ERP transformation as discrete defined-scope projects — without disrupting day-to-day operations.
Built for owner-operators.
For founders running businesses without an in-house finance team, our fractional-CFO retainer covers month-end close, tax planning, board reporting, and banker relationships at a single monthly fee.
Built for boards & investors.
For board members and investors, DCG runs forensic deep-dives, quality-of-earnings reviews, and post-acquisition integration audits with a 30-day standard turnaround.
Built for nonprofits.
For executive directors of mid-sized nonprofits, we handle Form 990, OMB A-133 grant audits, donor-restricted reporting, and board financial training as a defined annual package.
slider (gallery)
Image carousel with arrow navigation + dot indicators.
credentials-strip (signature)
DeMar signature block — industry certifications, designations, association memberships in a single horizontal strip with brand crimson dot separators.
Licensed, certified, accountable.
Active memberships and credentials our principals hold and our firm maintains.
engagement-stats (signature)
3-up firm-snapshot strip — large numerals in brand crimson, eyebrow labels in caps, descriptive lines below. Equal-width cells with hairline dividers.
Three decades of advisory.
A snapshot of the firm: founded 1995, headquartered Reno NV, integrated practice across 6 service lines and 8 industries.
Founded 1995, headquartered in Reno NV.
Across 8 industry verticals, 23+ states.
Aggregate identified for clients to date.
case-study-grid (signature)
Editorial card pattern: 16:10 image, industry eyebrow, slim title, two-line desc, hairline meta-row showing engagement metric. Used on a homepage proof block or a dedicated case-studies page.
Recent engagements.
Real outcomes, real metrics — the kind of work that pays for itself in the first quarter.
Reclaiming $1.4M in unclaimed R&D credits
Three-year retroactive R&D credit study for a Reno-based precision components manufacturer.
Multi-state payroll & nexus restructure
Re-shaped sales-tax filings across 23 states for a fast-growing DTC brand. Avoided $620K exposure.
Fractional CFO + ERP implementation
12-month engagement: month-end close 14 → 4 days, Sage Intacct go-live, banking covenant restored.
industries-served (signature)
8-up tile grid mapping the firm's vertical specialization. Each tile flips entire surface to brand red on hover — DeMar's most distinctive grid interaction.
Industries served.
DCG's practice maps to eight verticals — each with dedicated principals and industry-specific work product.
Agriculture
Commodity hedging, ag credits, farm-succession planning.
Construction
Job-cost accounting, % completion, equipment-finance modeling.
Ecommerce
Multi-state nexus, sales-tax automation, marketplace tax.
Hospitality
FF&E reserves, RevPAR, tip-credit, ADA compliance.
Manufacturing
R&D credits, cost-segregation, supply-chain analytics.
Non-profits
OMB A-133 audits, Form 990, donor-restricted reporting.
Property mgmt
Cost-seg studies, 1031s, owner-statement automation.
Retail
Inventory shrinkage, COGS, multi-location consolidation.
expertise-matrix (signature)
Service × industry matrix with solid / lite / hollow dots showing depth of specialization. Editorial reference table for sales conversations.
Service × industry depth.
A reference matrix: solid dots are primary engagements, lite dots are secondary, hollow rings are by-engagement only.
| Industry | Tax | Audit | Office of Finance | Wealth | Analytics | Digital |
|---|---|---|---|---|---|---|
| Agriculture | ||||||
| Construction | ||||||
| Ecommerce | ||||||
| Hospitality | ||||||
| Manufacturing | ||||||
| Non-profits | ||||||
| Property mgmt | ||||||
| Retail |
client-logo-strip (signature)
Trust-mark grid — 6-up client logos, grayscaled by default, full-color on hover. Shown on home and case-studies pages.
Trusted by world-class brands.
A representative sample of the organizations that have engaged DCG over the past three decades.
Aggregates
Manufacturing
Hospitality
Brands
Construction
Healthcare
Retail Group
Foundation
Properties
Ag Co-op
Resort
Foundation
client-testimonial (signature)
Single quote with named client + role and avatar. Crimson left-rule, oversized opening quote in brand red.
What clients say.
DeMar's audit team caught a benefits-plan disclosure issue that two prior firms had missed. Their forensic depth made the difference at our bank's annual review.
Jennifer K.
Controller · Western US Aggregates
principal-bio-grid (signature)
2-up bio cards with circle avatars, role lines, paragraph bio, and credential badges. Used on About / Team pages where each principal needs more depth than the team-grid offers.
Our principals.
Each engagement is led by one of these named principals — accountable for scope, timeline, and outcomes.
Tasha DeMar, CPA
Managing Principal · Tax20+ years of tax-advisory experience across mid-market manufacturing, real estate, and multi-state retail. Leads DCG's IRS-controversy practice and the firm's R&D credit work.
Treyson DeMar
Principal · Audit & AssuranceLeads DCG's audit practice with deep experience in nonprofit, ERISA benefit-plan, and forensic engagements. CPA active in NV and CA.
insights-grid (signature)
Editorial article cards — 16:9 image, category eyebrow, headline, mono date/read-time line. Three-up grid for homepage teaser and full insights page.
Latest insights.
Articles, regulatory alerts, and case-study debriefs from the DCG team.
Five 2026 IRS letters business owners shouldn't ignore
May 2026 · 6 min read
When the tariff refund doesn't match the shipping invoice
May 2026 · 4 min read
Who actually gets the tariff refund — importer, payor, or broker?
April 2026 · 5 min read