Genz-Ryan · Section catalog

Every pattern,
in tri-color voice.

Universal section patterns plus brand-signature blocks unique to Genz-Ryan — rendered with real copy, real photos, and the verbatim voice anchors from the live site. Red for urgency, blue for trust, gold for the "I Love These Guys" signature.

Sourcegenzryan.com
TypeManrope 800 (subs. Uniform)
Red#c92a39
Blue#196cb6
Gold#fad604
Captured2026-05-11
01announcement-bar

announcement-bar

Slim near-black strip with gold accent · single sentence + optional CTA · sticky-top above the main nav.

Pattern
Same-Day Service · Family Owned & Operated Since 1950 · Twin Cities Metro Book Now →
03hero-photoSIGNATURE

hero-photo

Split hero · copy left (tri-color CTA stack) + photo right with the "I Love These Guys" gold script anchored to the bottom-left of the photo · star-rating + heritage line trust strip.

Signature
Twin Cities · Same-Day Service

Heating, plumbing, electrical done right.

From one Minnesota family to another — three generations of licensed technicians backing every install with a same-day guarantee.

04hero-centered

hero-centered

Typography-only hero on warm-gold ground · for About / I'm New / sub-pages without a photo.

Pattern
About Genz-Ryan

Same family. Same trucks. Since 1950.

Three generations of the Ryan family answering Twin Cities heating, cooling, plumbing, and electrical calls the same way Grandpa Ryan did in 1950.

05page-hero

page-hero

Cool-blue inverted hero for service-line landing pages · tri-color rule along the bottom edge.

Pattern
Plumbing · 24/7 Emergency

Water in the wrong place? We've seen worse.

Three master plumbers, four trucks stocked for same-day repair.

06service-gridSIGNATURE

service-grid (4-trade)

Co-equal 4-column grid of heating / cooling / plumbing / electrical with the live PNG icons. Each card's top accent takes its color from the tri-color system (red / blue / deep-blue / gold).

07intro-statement

intro-statement

Single editorial paragraph block · often follows hero · sets register in 1-3 sentences.

Pattern
Our promise

The home is one system. We treat it that way.

Most homes need at least three trades a year. Genz-Ryan keeps you with one provider — four service lines, one number to call, the same background-checked techs each visit.

08value-tiles

value-tiles

Promise grid · gold top accent · modifier classes .red / .blue swap the accent color for cross-section variety.

Pattern

Same-Day or It's Free

Book before 10 AM and we're there same day — or your service call is on us.

Licensed Pros

Every tech licensed and background-checked. Same crew every visit.

Upfront Pricing

See the price before we start. No surprise hourly add-ons.

75 Years

Three generations. The continuity is the warranty.

09heritage-mapSIGNATURE

heritage-map

Twin Cities map illustration with crew + service-van overlay (van drifts on a 6s loop) · paired with a family-quote card (gold left rule) + tri-color heritage stats.

Signature
Family Owned Since 1950

From one Minnesota family to another.

"My grandfather installed the boiler. My dad ran the plumbing crew. Now I'm driving the truck."

Jack Ryan · 3rd-generation owner
75Years
8K+5★ Reviews
24/7Same-Day
Serving the Twin Cities Metro
10process-stepsSIGNATURE

process-steps (5-step)

Horizontal 5-step process visualization · circular icon wraps with blue ring + numbered chips + step name + 1-line description · collapses to 1-2-col grid on mobile.

Signature
Step 1

Book

Real human, never a phone tree.

Step 2

Confirm

Tech name, photo, ETA texted.

Step 3

Diagnose

Photo-documented options.

Step 4

Fix

Most repairs in one trip.

Step 5

Guarantee

Written same-day promise.

11expertise-matrix

expertise-matrix

3-col grid of capability cells · for service-line landings to show the breadth of what's on the trucks · warm-gold hover state.

Pattern
Water HeatersTank · Tankless · Hybrid · Direct vent · Power vent
Drain LinesHydrojet · Snake · Camera · Trenchless lining
Sewer MainsScope · Replace · Pipe bursting · Root removal
FixturesToilet · Faucet · Sink · Disposal · Shower valve
Whole-HousePEX repipe · Softener · Filtration · Pressure reg.
Gas LinesNew runs · Leak detection · Range · Generator
12pricing-tiers

pricing-tiers

3-column pricing comparison · featured tier (HomePulse) gets gold-pale ground + gold "MOST BOOKED" ribbon.

Pattern
Tune-Up
$89/visit

21-point inspection, filter check, safety report.

Book Tune-Up
New System
$0down

0% financing for 24 months on full system installs.

Get Estimate
13iloveguys-blockSIGNATURE

iloveguys-block

The verbatim-customer-quote-as-graphic trust block · gold script SVG on a dark cool-blue gradient ground with radial gold haze · max once per page.

Signature
I love these guys!

— A verbatim Genz-Ryan review. Repeated 1,847 times across Google, Facebook, BBB, and Angi.

14reviews-grid

reviews-grid

3-col testimonial grid with tri-color left rules · modifier classes .gold-rule / .red-rule / .blue-rule vary the accent across the row.

Pattern
★★★★★

"Furnace died on the coldest day. Tech at my door in 90 minutes. I love these guys."

SK
Sarah K.
Edina
★★★★★

"Three generations of my family have used Genz-Ryan. Same family, same handshake."

RM
Robert M.
Burnsville
★★★★★

"Pricing upfront before they unboxed a tool. Knew exactly what I was paying."

JL
Jennifer L.
Eagan
15coupon-strip

coupon-strip

Red-gradient seasonal-offer strip · reserve for actual offers (placeholder coupons read as filler).

Pattern

$89 Furnace Tune-Up · This Week Only

21-point inspection, filter check, full safety report. Regularly $159.

Claim Offer
16faq

faq

Hairline-divided question + answer list · for service-line landings · questions in Manrope 800, answers in regular body.

Pattern

How fast can you get here for a no-heat call?

Average response time during winter peak: 87 minutes. HomePulse members average 42 minutes — they're bumped to the front of the line.

Do you charge a diagnostic fee on top of the repair?

No. The price you're quoted before work starts is the price you pay. No hourly add-ons, no "diagnostic" line items.

How long does a typical furnace install take?

Standard residential swap: 4-6 hours. Most installs same-day if the unit is in our warehouse stock.

17service-checklist

service-checklist

Bulleted "what's included" list with blue checkmark mask · pairs with pricing tiers and service-line detail pages.

Pattern
  • 21-point inspection of your heating system
  • Combustion analysis and CO testing
  • Replace standard 1" filter (HEPA available)
  • Written safety report you can keep on file
  • Same-day service guarantee on any flagged issue
18cta-band

cta-band

Near-black ground with radial warm-hero gradient haze + tri-color bottom rule · gold eyebrow + display + lede left, red + gold CTA stack right.

Pattern
Book Now

No heat? We're 90 minutes out.

Call (612) 491-5496 or book online.

20hero-mainSIGNATURE

hero-main

The verbatim live-site hero composition · full-bleed family-house photo on deep-blue ground with dot pattern + 100px gradient fade · red .micro callout above .jumbo headline · 3-bullet .hero-highlights list with circular SVG icon badges · stadium .btn-book-now-yellow with white-circle calendar icon left · Google rating badge floats top-right.

Signature
Google Rating 4.7 ★★★★★ Based on 8,051 reviews

Preferred Twin Cities Heating, Cooling, Plumbing, & Electrical Provider

Putting Your Family's Comfort First

21hero-cards-rowSIGNATURE

hero-cards-row

4 floating service cards on the deep-blue ground · each card has a gray .hsc-coupon ribbon header (red coupon icon + offer text + "See all Offers →") + service icon + name + tag pills + red CTA · negative margin-top overlaps the row up into the hero above.

22guarantee-bandSIGNATURE

guarantee-band

Red diamond guarantee-badge.svg centered above a white card pulled up -80px to overlap · typographic watermark background (repeating gray "HEATING COOLING PLUMBING ELECTRICAL") · 5-up row of blue line-art value props inside the card + centered "Looking for a Resource? → Visit Our Information Center" link block.

Signature
Genz-Ryan Guarantee · Family Founded. Customer Focused.

Budget-Friendly Financing

HomePulse Warranty Plan

Premium Products

Committed to Community

Same-Day Installations

Visit Our Information Center
24hero-serv-lpSIGNATURE

hero-serv-lp

Service-landing parent template hero · full-bleed category photo with deep-blue scrim + tri-color bottom rule · left-aligned header (red .micro callout + .jumbo headline) + 3-col grid of .serv-lp-card sub-service cards below.

25two-col-content-formSIGNATURE

two-col-content-form

Lead-capture composition · left column: headline + diagnostic .problem-checklist (red filled-circle bullets) · right column: white .contact-form-card with 6px red top border + multi-field form + consent + red CTA.

Signature
Free Estimate · No Diagnostic Fee

Get Started & Gain Peace of Mind

You may need a new electrical panel if you notice:

  • Frequent breaker trips or blown fuses
  • Flickering lights when appliances run
  • Burning smells near outlets or the panel
  • Two-prong outlets throughout the house

Request a Free Estimate

Master electrician replies same business day.

26two-col-reversed

two-col-reversed

Generic two-column for heritage / about / family-story blocks · copy left, photo right · red eyebrow h3 above the dark h2 + signature-italic attribution at the end.

Pattern

Turn Off Your Worries

Family-Focused Twin Cities Services Since 1950

Three generations of the Ryan family have driven the same trucks across the same Twin Cities suburbs. The electricians on staff today are the apprentices my dad trained twenty years ago.

— Jack Ryan, 3rd-generation owner

27service-areas-bandSIGNATURE

service-areas-band

Dense 6-col Twin Cities suburb link grid · each city is a hover-elevating styled link for deep-page local SEO · sits on --bg-soft ground above the footer.

Signature
Where We Serve

Minnesota's Go-To Home Service Provider

Same family, same trucks, across all 30 Twin Cities metro suburbs.

28articles-feed

articles-feed

3-up article preview cards with image + read-time chip (blue-deep on white pill) + Manrope 800 title + 1-2 line excerpt + uppercase Read More link · pairs with FAQ to form the live .recent-articles-faq section.

29cta-banner-imageSIGNATURE

cta-banner-image

Photo-led final-CTA banner · large background image + dark-to-blue scrim + tri-color bottom rule · centered gold eyebrow + display headline + lede + red/gold CTA stack · stronger conversion punch than the solid .cta-band for service-line landings.

Signature
Free Estimate · No Diagnostic Fee

Discover the Genz Difference

Master-electrician backed, permit pulled, inspector-signed work — and a same-day service guarantee in writing.