Plumber Nova

Heavy condensed uppercase on white, near-black bands, one hot red. Two signature devices carry the whole system: double-rule borders on every button and panel, and shape dividers cut between the bands. The first plumbing system in the library.

Sourcebearsplumbing.net
TypePlumbing · residential trades
Primary#EF3E33
Captured2026-07-25

Start here

Design System

Tokens, type ramp, buttons, cards, chips, assets, the two signature devices.

Sections

34 patterns, every one extracted from the live site.

Homepage

The flagship composition, hero to footer, assembled from the catalog.

Brand Spec

Voice anchors, extraction notes, crawl log, forbidden list, library position.

Files in this kit

_shared.cssTokens plus every component class. All pages link only this.
palettes.jsonNova (canonical) · Signal · Field · Forge.
brand-spec.mdVoice, colour extraction, crawl log, forbidden list.
design-system.htmlKitchen-sink reference.
sections.html34-pattern block library, all signature.
homepage.htmlFlagship demo page.
landing-1-water-heater-repair.htmlService landing · water heater repair.
landing-2-sewer-line-repair.htmlService landing · sewer line repair.
landing-3-conroe-plumber.htmlCity landing · the area-page grammar.
pages.htmlGallery linking all four compositions.
assets/plumber-nova-brand/Logo, 9 real site photos.

Quick characterizations

Vibe
Blue-collar confident. Loud condensed caps, one red, no decoration, no elevation. It reads as a work truck rather than a brochure.
Audience
Suburban Texas homeowners with a problem right now. Fifteen cities, five services each.
Voice anchors (verbatim)
"Our Best Advertisement Is Your Satisfaction." · "What sets us apart" · "We provide fast, detail-oriented service that focuses on solving the source of the problem, not just the symptoms." · "Honest Pricing. No Surprises."
Signature devices
3px double white rule inside every button · 7px double steel frame around the hero panel · curve and mountains dividers between bands.
Forbidden
Card shadows and elevation · pill buttons · sentence-case headings · gradients on buttons · accent words inside headings · small white text on the bright red.
Mood keywords
condensed-capsdouble-ruledone-redflat-no-elevationwork-truck