Research projects
£2 million worth of ground-breaking research every year.
Read more →announcement Chrome
Site-wide bar above the nav. Navy background, mint accent. Reserved for urgent updates — helpline hours, fundraising milestones, government consultations.
£1m raised in 100 days. Read our 2026 impact report → tommys.org/impact
breadcrumb Chrome
Cream strip below the nav on information pages. Underlined navy links, stone separators, bold current page. Critical on the 796-page pregnancy-information tree.
superhero Signature
Two-column hero: photo left, raspberry colour block right. White H1 (max 18ch), white paragraph (max 44ch), mint primary CTA. The signature opener on tommys.org. Stacks photo-over-block on mobile.
Preventing a lifetime of loss
The impact of pregnancy and baby loss can last a lifetime. Our research is here to change that.
Donate todaysuperhero-navy Variant
For policy, advocacy and “we need to talk” moments. Lilac CTA pairs with navy without competing.
Have your say on bereavement leave.
The Government is consulting on whether bereavement leave should apply to pregnancy loss before 24 weeks. Your voice matters.
Read our response →superhero-mint Variant
Energetic, lighter mood for fundraising launches and event sign-ups. Navy text + navy CTA preserves contrast.
Run the 2026 Brighton Marathon.
Free entry, a free running top, and the loudest cheers along the Brighton seafront.
Sign up now →info-hero Hero
Smaller, calmer hero for content pages. Cream background, raspberry icon circle, two-column with H1 + lead + media. Used on calculator hubs, miscarriage info, pregnancy resources.
Calculators, tools and resources
Midwife-led pregnancy tools — free to use, evidence-based, written for you.
From due date and ovulation to BMI and caffeine, our calculators sit alongside downloadable wellbeing plans and packing lists.
two-col Editorial
Image-left + text-right, ample whitespace. Eyebrow + H2 + body + navy button. The workhorse for campaign storytelling.
Projecting Life · Campaign
The unmade memories of baby loss.
In our new campaign, ‘Projecting Life’, we’re showing the precious, unmade memories and missing moments left by loss.
Half of UK adults have experienced baby loss or know someone who has. But it doesn’t need to be this way.
How research changes lives →signposting Signature
Pill tag + cream-circle icon + H3 + body + “Read more” navy link. 28 px pill radius. Subtle hover lift. Collapses 3 → 1 column on mobile.
What we do
Pregnancy resources
Midwife-led information, calculators and tools.
Read more →Baby loss stories
Helping parents to break the silence.
Read more →signposting-raspberry Variant
Higher-energy variant for one-off campaign rows. Use sparingly — too many raspberry blocks at once and the page screams.
Ways to support
Regular giving
The most efficient way to fund Tommy’s research and care.
Start a direct debit →Fundraise in memory
Honour your baby and help others. We’ll be with you every step.
How to begin →Leave a gift in your will
Every legacy funds research that will outlive us all.
Speak to our team →cta-image CTA
Image card left, raspberry text card right, lilac CTA. Used for events and campaign sign-ups.
cta-mint Variant
Mint card with navy CTA. Lighter energy, used for newsletter prompts and resource downloads.
donate Signature
Inline donation form: Monthly/One-off tabs, £10/£20/£40 chip selectors, reason-for-giving select, mint “Donate now” button. The most important conversion pattern on the site.
helpline Signature
Navy band, mint circular icon, supporting copy, big mint phone number. Reserved for bereavement-support pages and the bottom of long info articles.
Tommy’s midwife helpline
Free, confidential support from a Tommy’s midwife. Mon–Fri 9am–5pm.
tools-grid Signature
4-up cream cards with big coloured icon circles (mint · lilac · raspberry · navy). Flagship pattern for the pregnancy-information hub. Stacks 2×2 on mobile.
Our calculators
Ovulation calculator
When might you be most fertile? A simple cycle-based estimate.
Start →BMI calculator
Estimate your body-mass index before, during or after pregnancy.
Start →Due date calculator
Find your estimated due date based on your last period.
Start →Caffeine calculator
How much caffeine is safe each day during pregnancy?
Start →week-by-week Signature
A grid of 42 circular week chips. Trimester is signalled by border colour (mint · lilac · raspberry). The biggest content gateway on tommys.org — over 185 sub-pages live behind this single grid.
inclusivity Editorial
Tommy’s flagship Black women’s support service gets its own colour treatment — lilac, prominent on every relevant page.
Specialised support
Support service for Black and Mixed-Black women
Black women are four times more likely to die in childbirth than white women. Our dedicated service offers culturally-informed midwife support.
About the service →
pull-quote Editorial
Centred, slim container. Big raspberry quotation mark. Em-dash attribution.
Professor Alex Heazell immediately gave us hope. Under his care and guidance, we welcomed our rainbow baby, Faris, safe and sound in December 2018.Shema Tariq
topics-hub Navigation
Two-column. Left: H2 + paragraph + navy button. Right: vertical pill chips with circular icons.
Midwife-led pregnancy information
From conception to birth.
Pregnancy resources, tools and stories — all evidence-based.
For pregnancy information →image-links Navigation
Three large image cards in a row. Full-bleed photo, navy gradient overlay bottom, label + arrow bottom-left. Zoom on hover.
Ways to get involved
memory-sky Signature
Virtual memorial — a starlit navy sky scattered with messages of remembrance. Each star is a translucent card with a name and short dedication. Used on the dedicated remembrance page and during awareness weeks.
A sky full of memories
Every star carries a name. Add yours to remember your baby, or read the messages left by other families.
Altair
You changed everything, even though we only had you for 20 weeks.
Shema & familyBaby Hope
Always with us, in every blossom and every breath.
From Mum & DadFlorence
Our first daughter. We carry you in everything we do.
The Bolton familyTheo
Born sleeping, March 2024. Loved every day of your too-short life.
Kate & JamesBaby Sky
You taught us how big love can be.
From your big sisterDaisy
For the daughter we never got to bring home.
The Patel familynewsletter Forms
Two-column with image left. Right: H2 + paragraph + 2-up form grid, GDPR microcopy, navy “Sign up” button.
stat-row Data
Three raspberry numbers in display type, navy label, body description. Cream background lifts the numbers.
£2m+
Research funded every year
Pioneering work into miscarriage, stillbirth and premature birth.
5
UK research centres
Manchester, London, Birmingham, Edinburgh, Coventry.
1 in 4
Pregnancies end in loss
Free, evidence-based information for everyone affected.
news-grid Editorial
Three-column grid (two rows). Each card: 5:3 photo + category pill, date meta, H3, hover to raspberry.
Tommy’s news and views
PolicyTommy’s responds to the Government not renewing its premature-birth target
NewsTommy’s responds to the national maternity investigation interim report
ResearchNew research on why some babies don’t grow to their full potential
Have your sayHave your say on bereavement leave after miscarriage
NewsTommy’s appoints two new directors to its leadership team
Policy