Venture Home

Consumer-premium whole-home solar. Benefit-led statement headlines on warm paper, Venture-green pill CTAs, sunlight-gold accents, and real golden-hour photography. The first solar system in the library.

Sourceventurehome.com
TypeSolar · whole-home energy
Primary#2fbf71
Captured2026-07-22

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Design System

Tokens, type ramp, buttons, cards, chips, assets, signature patterns.

Sections

26 patterns, every one extracted from the live site.

Homepage

The flagship composition, hero to footer, assembled from the catalog.

Brand Spec

Voice anchors, extraction notes, forbidden list, library position.

Files in this kit

_shared.cssTokens + every component class. All pages link only this.
palettes.jsonSpring (canonical) · Dusk · Meadow · Harbor.
brand-spec.mdVoice, color extraction, type rationale, forbidden.
design-system.htmlKitchen-sink reference.
sections.html26-pattern block library, all signature.
homepage.htmlFlagship demo page.
landing-1-solar.htmlAudience landing · solar panels.
landing-2-battery.htmlAudience landing · battery storage.
landing-3-ev-charging.htmlAudience landing · EV charging.
pages.htmlGallery linking all four compositions.
assets/venture-home-brand/Logo (white + ink), 9 photos, BBB badge.

Quick characterizations

Vibe
Sunlit-organic consumer-premium — a DTC brand that happens to install solar.
Audience
Northeast homeowners done with their utility bill; planning EVs and heat pumps.
Voice anchors (verbatim)
"Break up with your electric bill." · "…the system your future self will thank you for." · "East Coast utility companies aren't our biggest fans."
Forbidden
Blue anywhere · white logo on light grounds · black + acid-green grounds · stocky solar clichés · corporate contractor voice · sharp-cornered CTAs.
Mood keywords
sunlit-organicbenefit-ledconsumer-premiumquietly-cheekywhole-system