ACE Cooling, Heating, Plumbing & Electrical

Colour

Red and navy paint an all-but-identical share of the homepage, 1.33M px² each. They are equal partners, not accent and ground.

Accent red

#EE292A

Accent deep

#8F0405

Band navy

#0D1F43

Blue

#155D98

Sky

#2FA2DA

Paper alt

#F0F2F3

Paper

#FFFFFF

Ink

#333333

Type

Two families render on the live site: Alfa Slab One for every heading and every button label, Figtree for everything else. Montserrat is enqueued by the theme and paints zero elements, so it is not carried.

Alfa Slab One 400 · uppercase · source renders 23px
Kit target 54px at 1440

Cooling, Heating, Plumbing, Electrical, & More

h2 · Alfa Slab One 400 · uppercase
Source 24px, kit 38px

Elevated Services For Your Home

h3 · Alfa Slab One 400 · uppercase
Source 18px, kit 26px

Why Choose ACE

Stat numeral · Alfa Slab One 400 · brand blue
Source and kit both 50px

1,700+

Body · Figtree 400 · 16px / 1.65

ACE brings trusted HVAC, plumbing, and electrical services to Arizona communities. Our licensed technicians deliver reliable repairs, installations, and maintenance to keep your home running smoothly.

Note on the ramp

The source's ramp is collapsed: h1 23px against h2 24px, so h2 is the larger of the two and hierarchy is carried by band colour and position rather than size. That flatness is genuinely characteristic, so the kit keeps the ramp shallow but scales it to a usable desktop size. Structure and voice are transcribed; the scale is the one deliberate elevation.

Buttons

The primary shape is a hard-stop gradient: a darker block occupying exactly the first 20% of the button with a razor edge, reading as a painted flag panel. Radius is 3px. Labels are Alfa Slab One, never the body face.

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Signature anchors

Two shapes define the kit. Neither was visible to a declared-CSS audit, because both are built from gradient and radius rather than clip-path or mask.

The welded capsule

A 40px-radius white card with the CTA fused into its bottom curve at border-radius: 0 0 40px 40px. No gap, no shadow, full bleed to the card's edges. Six of them run the homepage service grid.

The two-tone hard stop

linear-gradient(90deg, #8F0405 20%, #EE292A 20%). Both stops sit at 20%, so the transition is a hard edge rather than a blend. A blue livery of the same shape runs the secondary CTA.

The band rhythm

Grounds alternate hard and often: white, red, photo, navy, white, #F0F2F3, navy, blue, red, navy. Nothing fades between bands and no band is subtle.

The single heading accent

One coloured word exists in one heading on the whole site: "Home", in sky blue, closing "Elevated Services For Your Home". Mirrored verbatim as ace-hl and registered as a documented exception.

Cards

Cooling

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(main line) $899 Mainline Jetter

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Assets

Eight real site photographs, the logomark and footer mark, the shaped SVG rule the source uses as section furniture, and the riveted band texture behind the red strip.