ACE Cooling, Heating, Plumbing & Electrical

A red, navy and sky aviation livery extracted from acehomeaz.com. Two signature shapes carry it: every CTA is a two-tone hard-stop gradient with a darker flag panel welded to its left fifth, and every service card is a 40px capsule with the CTA fused into its bottom curve. Alfa Slab One sets every heading in uppercase; Figtree does everything else.

Sourceacehomeaz.com
TypeHVAC · plumbing · electrical
Primary#ee292a · #0d1f43
Captured2026-07-24

Start here

Design System

Tokens, the deliberately shallow Alfa Slab ramp, both button liveries, the capsule anatomy.

Sections

36 patterns, every one transcribed from a live acehomeaz.com section.

Homepage

The flagship composition, utility bar to ADA note, in the source's own section order.

Brand Spec

Voice anchors, the corrected token table, the dead-token findings, crawl-scope log.

Files in this kit

_shared.cssTokens plus every component class. All pages link only this.
palettes.jsonACE Livery (canonical) · Control Tower · Hangar Green · Desert Copper.
brand-spec.mdVoice, the Phase 2 colour correction, type rationale, forbidden list, crawl log.
index.htmlThis overview.
design-system.htmlKitchen-sink reference.
sections.html36-pattern block library, all signature.
homepage.htmlFlagship demo page.
landing-1-service.htmlService landing · electrical-parent grammar.
landing-2-city.htmlCity landing · Arlington grammar, with the city-by-service tail.
landing-3-estimate.htmlOffer landing · coupon-grid and estimate grammar.
pages.htmlGallery linking all four compositions.
assets/ace-home-brand/Logomark, footer mark, the shaped SVG rule, band texture and 8 real site photos.

Quick characterizations

Vibe
Veteran-operated, flag-coloured, four-trades-under-one-roof. An aviation conceit played straight: the logomark is a saluting flying ace and the copy keeps flying.
Audience
Arizona homeowners in two separate geographies: Phoenix and Southern Arizona, and Northern Arizona from Prescott to Sedona to Flagstaff. Residential only; the source says so plainly.
Voice anchors (verbatim)
"Piloting First-Class Comfort Since '94" · "Elevated Services For Your Home" · "Reporting For Repairs! Flying to Our Next Fix!" · "Our Promise to You is to Perform the Correct AC Repair at an Honest Price"
Forbidden
The orange #ff6900 (Gutenberg's preset, painted zero times) and the rest of the WordPress default palette · Montserrat (enqueued, renders zero elements) · pill buttons (no radius above 40px exists on the site) · drop shadows beyond the single 5px one · coloured words in headings other than the documented ace-hl.
Mood keywords
veteran-operatedflag-colouredmulti-tradeband-drivenplain-spoken