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Dave Ramsey · Design System
Dave Ramsey · Section catalog

Every pattern, in financial-coaching voice.

The patterns documented in the reference, each in a numbered catalog wrapper. Drop them into homepage and landing-page compositions without re-deciding voice or token use. Yellow rules divide patterns; navy panels host stats and quote blocks; the step list is the signature.

Sourceramseysolutions.com
TypeMulish 400 / 800
Spine#0073b9
Accent#fcd214
Patterns20
02hero-light

hero-light

Top-of-homepage opener on the white canvas. One eyebrow, one headline, one lead, two CTAs. Yellow primary CTA, blue secondary.

Pattern
A real plan for your money

You can pay off debt.

Get a coach. Build a budget. Knock out debt one balance at a time. Thousands of families have done it. You can too.

03hero-navy

hero-navy

Same composition as hero-light on a navy ground. Yellow eyebrow, white headline, yellow primary CTA. Used for executive palette builds or for landing pages that need a heavier opener.

Pattern
Coaching for small-business owners

Show us the numbers. We tell you the next step.

Cash flow, owner pay, pricing. No jargon. Fifteen minutes on a call and you leave with one specific next move, written down.

04buttons

buttons

Primary is yellow on charcoal text. Blue is the spine in solid form. Ghost for tertiary. Light ghost reverses on the blue background.

05service-cards

service-cards

Three-up card row. Plain, filled, and primary variants together signal the rough tier hierarchy without committing to a price ladder. Used on homepage and on coaching page.

Pattern

Debt Payoff Coaching

A weekly coach who reviews your numbers, holds the line on the plan, and tells you what to do next.

Learn more

Money Class

A 9-week class for households. Budgeting, debt payoff, emergency fund, retirement basics, and how to talk about money with your spouse.

Learn more

Business Advisory

Cash flow, owner pay, and pricing for service businesses doing $250K to $2M in revenue.

Learn more
06step-list

step-list

The signature methodology pattern. Numbered blue badges, one-sentence body per step. Three, five, or seven steps. This is the spine of any plan or process page.

Pattern
  1. 1

    Save $1,000 for your starter emergency fund

    Before anything else. This is the buffer that keeps a flat tire from becoming a credit-card balance.

  2. 2

    Pay off all debt (except the house) using the snowball

    Smallest balance first. Minimums on the rest. Roll the freed-up payment as each one clears.

  3. 3

    Save 3 to 6 months of expenses in a real emergency fund

    Now you are solid. A job change, a medical bill, a roof: none of these are catastrophes anymore.

07outcome-stats

outcome-stats

Specific-dollar proof. Navy panel, yellow figures, tabular numerals. Four-up grid by default, collapses to two-up below 720 and one-up below 480.

Pattern

$12.4M

Client debt paid off, since 2014

1,840

Families coached to debt-free

$2,500

Average savings in first 90 days

4.9

Star rating across 200 reviews

08testimonial-quote

testimonial-quote

Real people, specific dollars, specific timelines. Always attribute with first names + last initial + city. Money line in mono on a yellow underline.

Pattern
"We were $47,300 in debt with a new baby. Twenty-one months later, every balance is zero. The plan works. You just have to actually do it." Sarah and Mike R., Phoenix AZ $47,300 paid off · 21 months
09pricing-plans

pricing-plans

Three-tier plan grid. Featured tier reads "Coaching" by default; left rail is the free starter call, right rail is the class. Prices visible. "Contact for pricing" is forbidden.

Pattern
Starter
$0/ first call
  • 15-minute strategy call
  • One-page action plan
  • No pitch, no obligation
Book a Call
Class
$149/ household
  • 9-week group class
  • Workbook included
  • Spouse attends free
See Schedule
10cta-banner

cta-banner

Mid-page or end-of-page closer. Blue ground, white headline, one-line proof, yellow CTA. Stacks to a single column below 720.

Pattern

Ready to start? The first call is free.

Fifteen minutes. No pitch. We will look at your numbers and tell you the next thing to do.

Book a Free Call
11before-after

before-after

Two-column compare block. Red money on the before side, yellow money on the after side. Real households only. No "look how rich they got" framing.

Pattern

Before

-$47,300
  • Three credit cards maxed out
  • Two car payments
  • No emergency fund

After

$8,200 saved
  • Zero credit-card debt
  • Both cars paid off
  • Full emergency fund
12coach-bio-grid

coach-bio-grid

Three-up coach grid. Photo tile, name, role, two-sentence bio. Photo tile renders the role label until a real headshot is sprinkled in at build time.

Pattern
Coach photo

[Coach name]

Lead financial coach

Fifteen years walking households out of debt. Specialty: blended-family budgets and small-business owner pay.

Coach photo

[Coach name]

Money-class facilitator

Teaches the 9-week household class. Former public-school teacher. Has the patience and the spreadsheets.

Coach photo

[Coach name]

Business advisory

Service-business owners doing $250K to $2M. Cash flow, owner pay, pricing. No jargon.

13tool-calculator

tool-calculator

Free-tool banner. Dashed blue border reads visibly free vs. paid. Dollar-sign icon, two-line copy, single blue CTA. Used on home and on the resources page.

Pattern

Try the debt snowball calculator.

Plug in your balances. See your payoff date. No email required.

Open the calculator
14two-col-image-text

two-col-image-text

Image one side, copy plus CTA the other. Used for "how it works," methodology callouts, and program intros. Reverses with .dr-two-col--reverse.

Pattern
How it works

Show us the numbers. We tell you the next step.

Bring last month's bank statement and a list of debts. Fifteen minutes on a call. You will leave with one specific next move, written down.

Book a free call
15press-credentials

press-credentials

Featured-in strip. Wordmarks set in type, not logos, so the row reads consistent regardless of which outlets the client lists. Real outlet names replace these at build time.

Pattern
Featured in [Outlet 1] [Outlet 2] [Outlet 3] [Outlet 4] [Outlet 5]
16podcast-card

podcast-card

For coaches or ministries that publish a show. Cover tile uses the accent-gradient pattern. Platform links use the blue podcast-card chip style.

Pattern
The Money Hour
Weekly show

Real calls. Real numbers. Plain answers.

Forty minutes a week. Real people, real debt, the next thing to do. New episodes every Tuesday.

17book-cover

book-cover

Pure-CSS cover for workbooks, downloadable guides, and self-published books. Title is the resource name, sub is the format or audience tag. Pairs with a short pitch and a buy button.

Pattern

A workbook

The 90-Day Money Reset

For households starting from scratch.

Twelve weeks of one-page exercises. Budget, debts, emergency fund, the conversation with your spouse.

$19
Order the workbook
18newsletter-signup

newsletter-signup

Lead-magnet form. Email plus first name only. Privacy line is required. Never SSN, account numbers, or income on a marketing form.

Pattern

Get the weekly note.

One email a week. The one specific thing to do this week with your money. Free. Unsubscribe anytime.

We never sell your email. Read the privacy note.

19contact-form

contact-form

The book-a-call intake. Two-column row for name, single rows for email, phone, message. Privacy line and a yellow submit button.

Pattern

We will reply within one business day. Your numbers stay between us.

20map-address

map-address

For practices with a physical office. Striped map placeholder ships until a real embed lands. Address fields are bracketed placeholders so a fake one cannot ship.

Pattern
Map
Visit the office

In person, or by phone.

[Practice name]
[Street address]
[City, State ZIP]

[Local phone]
[Hours of operation]
21faith-disclosure

faith-disclosure

Optional. Shown only when data-faith is on. Plain-language disclosure that the practice frames money work through a faith lens. Stewardship microcopy paired with one specific next step. No bait-and-switch.

Pattern
A note on how we frame this work

We teach biblical stewardship of money, plainly.

We are a faith-formed practice. We frame budgeting and debt payoff as stewardship. The plan still works if that framing is not yours. Either way, the first call is free and we will tell you the next thing to do.

22faq

faq

Native details and summary. CSS-only. Plus icon flips to minus when open. Three to seven questions. Answer the actual concerns clients call about, not theoretical objections.

Pattern
Do I have to share my full account numbers?

No. We work from your monthly totals: income, fixed bills, variable spending, debt balances. Never SSN, never account numbers. Your numbers stay between us.

What if my spouse will not get on board?

You start where you are. We give you one specific thing to do this month. When your spouse sees results, the conversation gets easier. This is half the work for most families.

How long until I see results?

Most clients save $2,500 in the first 90 days. The bigger debt-payoff numbers take longer. The first call tells you a realistic timeline for your numbers.