We help our clients find and tell the stories in their data for the audience they need to communicate with. Reports, data journalism, interactive narratives with a compelling arc.
We work with newsrooms, foundations, research institutes, and product teams who need data made readable without losing the rigor. We design from data, not the other way around — every editorial choice is defensible.
Outputs range from a single hero chart for a quarterly report, to a 12-section interactive feature, to a real-time newsroom dashboard that updates with the story.
A clear thesis. Every chart and figure earns its place. No "data salad."
Every statistic rooted in the source data, every choice documented for journalist or peer review.
General-readership, expert, or hybrid — the visual language adapts.
Print PDF, embeddable HTML, native CMS module, or all three.
Understand your data, audience, and the story you need to tell. Usually 1 week.
Frame the thesis. Identify the rhetorical arc and the call to action. 1–2 weeks.
Iterate on visual form. Sketches, comps, prototype with audience testing. 2–6 weeks.
Engineer the final artifact. Static, interactive, or real-time. 1–4 weeks.
Ship it. Train your team. Iterate based on real audience behavior. 1 week.
California county-level disparities, made navigable for researchers, journalists, and policymakers.
Case studyReal-time climate data made readable for general audiences. Newsroom-grade refresh.
Case study
30-foot collaborative data-mural. Quantitative ecology rendered as hand-painted artwork.
Case study"We want to be more effective than we are efficient. Storytelling, well done, is what makes data effective."
Eric Rodenbeck · Founder & CEO
Yes. Most of our newsroom partners need 2–4 week turnarounds. We staff for it.
We can — or we can co-write with your editorial team. Most projects are co-authored.
Static SVG/PDF, interactive HTML/JS, or a CMS-native embed. Tell us where it's going and we'll build for that target.
Yes. We've built real-time newsroom dashboards for Climate Central, the Washington Post, and others.
We're a small team — every project comes with founder-level attention.