utility-bar

Thin rail above the nav on every page: franchise recruitment link, locale switch, location control and the national phone number.

primary-nav

Wordmark left, eight primary items right, the recruitment item filled orange. Two items open a subnav column set; both are shown here at rest.

zip-locator

The control the whole franchise network turns on. A zip field routes the visitor from the national site to their territory microsite.

slider-hero

The homepage opener, quoting the first rotating headline: "Open Up the Possibilities for Your Kitchen". The photograph runs at full strength, exactly as the source runs it, and the white copy holds on the source's own halo (text-shadow 0 0 5px black). The black ground sits under an opaque cover photo, so it paints only while the image is still loading.

generic-hero

Interior-page opener: one photo band, one h1, nothing else. Every service, location and inspiration page uses it.

page-banner

The photoless variant of the opener, on the warm band. Used by History, Our Services, Portfolio and Door Catalog.

breadcrumb

Two-level trail under the banner on every child page. Links carry the burnt-orange link colour, the current page does not.

intro-block

A single centred paragraph that sets up the page under the banner. No heading, no CTA.

prose-module

The positioning block: heading plus one paragraph, centred on white, carrying the site's plainest statement of what the company sells.

longform-rtf

The measure-limited prose column used by Terms, Privacy, Accessibility and Warranty. Body leading stays at the site's 2em.

consult-form

The site's one conversion block, on nearly every page. A white card with a 12px orange top rule, a drop shadow and a grey notch, lifted by a negative margin so it overlaps the hero photograph. The orange is the rule, never the ground. Four steps, TCPA fine print, and a call fallback under the button.

callout-field

One field with its prompt beside it. The source builds the four-step form out of these and reuses the row on its own for the newsletter capture.

reviews-slider

Five customer reviews as a swipe rail. Each card is a quoted headline, the review body and a first-name-plus-city attribution.

featured-reviews

The territory-page review rail on the warm band, with a "Read More Reviews" link out to the full list. Transcribed from a territory whose markup carries its reviews server side.

reviews-list

The full review index. Its heading and lede are markup; the review cards themselves are fetched from the site's own review API, so they are filled here from reviews transcribed elsewhere in the corpus.

trustpoints-slider

The brand spine: five named slides, each a photo, a two-word promise and a paragraph. Reputation, Communication, Professionalism, Reliability, Solutions.

before-after

The transformation proof. Two states of one kitchen with a per-project caption underneath. The source ships a drag handle; this transcribes the pair as a split so it works without script.

services-grid

Four square photo cards, each a service name and its own paragraph. This is the homepage's main navigational block into the service tree.

alternating-module

Image one side, copy and a CTA the other, flipping down the page. The homepage runs three in a row: consultation, financing and franchising.

generic-module

The design-tool call to action: heading, one paragraph, one button, centred on the warm band. It closes most inner pages.

faq-accordion

Hairline-ruled question rows with a plus glyph, open one at a time. The homepage set answers the five questions the sales process actually gets.

blog-rail

Six post cards as a swipe rail, each closing with the source's uppercase "Read More about <title>" arrow link.

featured-blog

The blog index opener: one wide image, a stone category chip, the post title and its standfirst.

blog-listing

Category filter over a card grid with a View More button. The source loads the cards from its blog API, so the filter labels are transcribed and the cards are filled from posts transcribed elsewhere in the corpus.

blog-detail

Article column with byline and date, sub-headed body, and a share row. The site bylines everything to the brand rather than an author.

portfolio-grid

Five service categories as full-strength photographs, each with a centred caption below it on white. The caption, not the photograph, carries the .7 opacity, and hover lifts it to full.

project-detail

One project told as a lead image, a thumbnail strip and two paragraphs of story, closing on a homeowner quote.

project-filter

The filtered gallery, carrying the sharpest line on the site: these are kitchens families use every day, not showrooms.

swatch-gallery

The door wall: named swatches on a tight grid, each carrying the services it is available for. Clicking one opens a preview on the source.

offer-callout

The financing promo band on the slate ground. Its all-caps headline is the source's own treatment, transcribed rather than normalised, and documented in brand-spec.md.

local-info

The franchise panel: owners, phone, email, hours, showroom address and the cities the territory covers. This block is what makes the system a franchise kit rather than a single-location one.

owner-story

The owners in their own words, headshot beside the bio, signed. The most human block on the whole network and the reason the territory pages read locally.

site-footer

Newsletter capture and social row on the warm band, over four link columns on paper, closing on the franchise legal note. The whole footer is light, as the source's is. The fourth column carries the seven sibling Home Franchise Concepts brands.