Sixteen reference systems extracted from real institutions. Each direction is a full kit-of-parts: a design system reference and a section pattern catalog. Tokens live in _shared.css; sections compose only from those tokens.
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Editorial Sunday-morning serif with warm photography. Calm, grown-up, comfortable in its skin — "come as you are" rendered as a layout.
Scholarly without going dusty. A theological-journal register that lends institutional weight to a teaching church.
Mission-forward and chunky. Action-verbs-not-adjectives voice — the green CTA is the loudest thing on the page.
Civic editorial for policy-aware nonprofits. The long-arrow CTAs and diagonal cross-hatch say "partnership, coalition, advocacy" without saying the words.
Community-Y cause-driven blue and purple. Comfortable in a 100-year-local-history register, family-focused without going saccharine.
Multi-branch Y with a softer Alabama register. Ample whitespace and gradient-driven imagery let the cause carry the page.
Trades premium with a patriot edge. "Right way not the easy way" voice; trust signals (years, guarantees, badges) carry the conversion.
Replacement-windows lead-gen with family-shop confidence. Authorized-dealer marks (Marvin, Milgard) do the heavy lifting.
Desert-modern residential premium. "Plate № 01" archival photo notation and Marvin-grade product photography — sells on craftsmanship over price.
Commercial-grade B2B. Designed for facility managers, not consumers — sober dual-blue with a single warm-gold accent for the 24/7 number.
Global utility-solar at bp scale. Cinematic drone aerials with aubergine → magenta → orange scrims; climate-investor narrative posture.
Boutique advisory in crimson editorial. Closer to a law firm or financial-advisory practice than corporate-blue management consulting.
Approachable-luxury automotive. Gloss-blue, showroom-black, champagne credentials — premium without going gold-chrome tacky.
Modern allied-health clinic. Evidence-led and gym-friendly — explicitly NOT white-coat-pharma or wellness-spa.
Photo-led synthetic-turf supplier voice. Cut-to-deliver direct-from-manufacturer model with a three-track audience split (Homeowners / Contractors / Commercial) — supplier-confident, not luxury or bargain.
75-year multi-trade family business — heating, cooling, plumbing, electrical co-equal. Heritage-confident, photo-led, Midwestern. The "I Love These Guys" customer-quote-as-graphic and a branded Twin Cities map illustration carry the brand identity.
Sunrise trades, multi-service home repair. Optimistic and capable — the "one phone for the whole house" register made visible.